Ehsaas Rashan Program [Complete Guide 2024]

In Pakistan, many families face the difficult challenge of managing household expenses with limited financial resources, especially regarding essential needs like food. The rising cost of living has make worse this struggle, making it difficult for lower-income families to meet basic needs. Recognizing this critical issue, the Government of Pakistan has launched the Ehsaas Rashan Program, a pivotal initiative designed to alleviate the financial burden on the underprivileged.
Promise: The Ehsaas Rashan Program promises to provide substantial relief by offering monthly subsidies on essential food items such as wheat flour, cooking oil, and pulses. This initiative is specifically tailored to support about 20 million low-income households nationwide, ensuring they can access affordable food supplies without compromising their financial stability.
Proof: To deliver on this promise, the program has partnered with the National Bank of Pakistan and utilizes a sophisticated digital system to ensure transparent and efficient subsidy disbursal. Eligible families can register through an online portal or via SMS and receive direct subsidies when purchasing essentials at registered Karyana stores. With over Rs. 120 billion allocated for this subsidy, the Ehsaas Rashan Program has already made significant strides in supporting millions of families, proving its effectiveness and commitment to reducing poverty and improving food security in Pakistan.
Feature | Details |
Eligibility | Families earning less than PKR 50,000 per month |
Registration Methods | Online portal, SMS registration |
Subsidy Items | Wheat flour, cooking oil, pulses |
Disbursal Method | Digital through Ehsaas Rashan card |
Beneficiary Reach | Over 20 million families nationwide |
Ehsaas Rashan Program
The Ehsaas Rashan Program is a government-led initiative to support low-income families in Pakistan by providing them with financial relief on essential grocery items. The program aims to make daily necessities like flour, oil and pulses more affordable for millions who struggle to cover these basic costs due to economic hardship.
Purpose and Goals
The primary goal of the Ehsaas Rashan Program is to reduce the financial burden on economically disadvantaged families, thereby enhancing their quality of life and ensuring food security. By subsidizing the cost of essential items, the program helps ensure that no family has to go without basic nutritional needs due to lack of funds.
Impact on the Pakistani Population
Since its inception, the Ehsaas Rashan Program has positively impacted the lives of millions of Pakistani citizens. It has provided essential relief during economic downturns and price hikes, helping families maintain a stable lifestyle in challenging times.

Eligibility Criteria for Ehsaas Rashan Program
Following are the given Eligibility Criteria for Ehsaas Rashan Program
- Income Thresholds To qualify for the Ehsaas Rashan Program, a family’s monthly income must be below a specific threshold, generally set at PKR 50,000. This criterion ensures that the subsidy reaches those who need it most, targeting the lower economic strata of society.
- Family Size Considerations When assessing eligibility, the program considers family size to ensure that larger families with more significant needs are not disadvantaged. This approach helps appropriately scale the support according to the number of individuals in each household.
- Documentation Required for Registration Applicants must provide several documents during registration,
- including a valid Computerized National Identity Card (CNIC) and proof of income. These documents are necessary to verify eligibility and ensure that benefits are granted to the rightful recipients. This streamlined process and targeted assistance are designed to support the well-being of millions, fostering a more equitable society where every citizen has access to their basic needs despite economic challenges.
Registration Process
The online registration process is designed to be user-friendly. To register, simply go to the Ehsaas Rashan portal, fill in the necessary personal information, and upload the required documents. The portal is accessible from any device with internet access, ensuring convenience for all applicants. Here is complete information about Ehsaas Rashan Program Registration Process.
Step-by-Step Guide on How to Register
To register for the Ehsaas Rashan Program, follow these simple steps:
:احساس راشن پروگرام کے لئے رجسٹریشن کرنے کے لئے، مندرجہ ذیل آسان اقدامات کا انتظام کریں
Step-by-Step Guide for Checking Eligibility
Here is simple Step-by-Step Guide for Checking Eligibility for Ehsaas Rashan Program
- Visit the Official Website: Go to the official website of the Ehsaas Rashan Program. You can easily find it by searching online or by visiting the 8123 Ehsaas Rashan Program official website.
- Check Eligibility Section: Once you’re on the website, look for the section that provides information about eligibility criteria for the Rashan Program. This section should contain details about CNIC check. on home page a visible option of CNIC CHECK is available press this button. Enter your 13 digits of CNIC number carefully.
- Apply for the Program: submit the CNIC number and press the submit button to check your CNIC verification range.
- Wait for Verification: After submitting your application, the authorities will review your application and verify your eligibility based on the provided documents and information. This process may take some time, so be patient.
- Receive Confirmation: If your application is approved, you will receive confirmation from the program authorities. This confirmation may include details about how you will receive the financial assistance and any other relevant information.
- Utilize the Assistance: Once you receive confirmation of your eligibility, you can utilize the financial assistance provided through the Ehsaas Rashan Program to purchase essential food items for your family.
- Follow-Up: If you have any questions or concerns during the process, don’t hesitate to follow up with the program authorities for assistance.
By following these steps, you can check your eligibility for the Ehsaas Rashan Program and apply for financial assistance if you qualify.

SMS Registration Options
SMS registration is available for those who may not have internet access. Send your CNIC number to the designated Ehsaas Rashan SMS number (8123). You will receive a response with further instructions on proceeding with your application.
Karyana Merchant Registration Process
Karyana merchants wishing to participate in the program must also register via the Ehsaas portal. This registration allows them to receive subsidies directly from the government, which they can then pass on to eligible customers.
Benefits of the Ehsaas Rashan Program
Following are Benefits of the Ehsaas Rashan Program.
Monthly Subsidies Provided
The program provides monthly subsidies on crucial food items to registered families, helping reduce their monthly grocery expenses. These subsidies are directly linked to the family’s Ehsaas Rashan card and are redeemable at registered Karyana stores.
List of Items Included Under the Subsidy
The subsidy covers staple food items essential for daily nutrition, including:
- Wheat flour
- Cooking oil and ghee
- Various pulses (lentils, beans) This targeted approach ensures that families can maintain a balanced diet despite financial constraints.

How the Subsidy Aids Eligible Families
The subsidy directly decreases the cost of essential food items, allowing families to allocate their scarce resources to critical areas such as education, health, and housing. This financial relief is crucial for improving their quality of life and lifting them out of poverty.
Through this comprehensive registration process and substantial benefits, the Ehsaas Rashan Program aims to reach millions of deserving individuals across Pakistan and provide them with much-needed support in these challenging times.
Operational Mechanism
The National Bank of Pakistan plays a crucial role in the Ehsaas Rashan Program by managing the funds allocated for the subsidies. The bank ensures that the subsidies are efficiently disbursed to registered merchants and Haryana stores, which benefit eligible families.
Use of Digital Technology
Digital technology is pivotal in the Ehsaas Rashan Program. Subsidies are disbursed through a digital system that requires families to use their Ehsaas Rashan cards at registered stores. This system ensures a quick, transparent, and secure process, minimizing errors and fraud.
Monitoring and Tracking of Subsidy Utilization
The program uses advanced monitoring systems to track how families use subsidies. This helps assess the program’s effectiveness and ensures that the subsidies are used as intended for essential commodities like food.
Challenges and Solutions
Following are the Common Issues Faced During the Registration and Distribution Process
Challenges such as delays in subsidy disbursal, issues in registration due to lack of documentation, and the initial reluctance of some merchants to participate have been noted.
Steps Taken by the Government
The government has streamlined the registration process, increased awareness campaigns, and provided incentives to Haryana merchants to ensure broader participation and smoother operation of the subsidy distribution.
Future Prospects
The government plans to expand the number of beneficiaries and increase the subsidy amounts as more of the budget becomes available. This expansion aims to cover more underprivileged families across the country.
Potential Additions to the List of Subsidized Items
Considering the essential needs of the populace, the program might include more items like rice and sugar in the future. Such additions will further help cater to the needy families’ basic dietary requirements.
By continuously refining its operational mechanisms and addressing emerging challenges, the Ehsaas Rashan Program strives to enhance its impact, helping more Pakistani families achieve food security and improved quality of life.
Conclusion
As the working manager of the Ehsaas Rashan Program, I have witnessed firsthand the profound impact this initiative has had on the lives of countless Pakistani families. By alleviating the financial strain of purchasing essential food items, we’ve fostered greater food security and nurtured a sense of hope and stability in communities across the nation. This program is a testament to what can be achieved when compassion and technology come together to address fundamental human needs.
Call to Action
If you or someone you know might benefit from the Ehsaas Rashan Program, I urge you not to hesitate. Check your eligibility and register today to start receiving the support you deserve. Together, we can ensure that no family in Pakistan has to worry about their next meal.